This ski-season has proven to be one which many people have been surprised by. Poor snow conditions, a new reservation system, and parking which seems near impossible, has taken a passion for many and turned it into a headache.
FirstChair understands this, and was created to allow IKON pass holders to book reservations in advance, even when days are completely booked up. In doing so, the creators are standing to make this year just a little better.
Virtue Marketing Group was enlisted to come up with a go-to market strategy which ensured that FirstChair was being seen by the correct customers, at the correct time intervals. FirstChair currently offers reservation assistance to 9 resorts on the IKON pass, and looks to expand to many more in the coming months.